https://maukuliah.id/

Overview Maukuliah.id helps college marketing teams significantly increase the number of applicants from high schools by effectively collecting data from students.

Challenge Previously, college teams recorded student information manually, which was slow and error-prone. Additionally, many high school students lacked clarity about their college major choices.

A survey revealed that 72% of high school students didn’t know which majors they wanted to pursue.

Students commonly rely on advice from family and friends, but often lack access to organized information about potential majors.

Key Solutions To address these challenges, the team collaborated with a psychologist and focused on two personality assessment methods:

Enneagram: Identifies dominant personality types.

RIASEC: Assesses interests to suggest suitable career paths and related majors.

Outcome The team decided to implement the RIASEC test because it was effective and could be developed quickly. This test matches students’ interests with relevant majors and careers, providing personalized suggestions.

Impact The implementation of the RIASEC-based feature resulted in a remarkable 926% increase in applicants for partner colleges. This success indicates that personalized major suggestions are a valuable tool for both students and college marketing teams.

Conclusion The collaboration between psychologists and developers was essential in selecting the right assessment method and mapping results to academic paths, ensuring a successful product that meets the needs of high school students.