Boutique Brand Identity Design for Pet Grooming Business
Lauren Mettler
Boutique Brand Identity Design for Pet Grooming Business
Developed a cohesive visual identity for a boutique pet grooming business, blending a polished old money aesthetic with warm, approachable branding to create a professional and memorable client experience.
What I Did
Designed primary and secondary logo suite
Created custom icon variations and brand marks
Developed strategic brand identity and visual direction
Selected typography and curated brand color palette
Designed branded business cards and supporting assets
Brand Direction
The visual identity was designed to feel:
Elevated yet approachable
Boutique and minimal
Warm, polished, and timeless
The branding combined:
Dog silhouettes
Grooming-inspired elements
Warm neutrals and earthy browns
Serif sans-serif typography pairings
to create a cohesive and recognizable brand presence.
Impact
Helped establish a professional and visually cohesive brand identity
Created scalable branding assets for future business growth
Elevated the business's visual presence through intentional, strategic design
Logo Suite
Strategic logo suite designed to create a polished and recognizable boutique brand identity.
Business Card Design
Branded collateral designed to extend the visual identity across client touchpoints.
Mood Board
Creative direction focused on warm neutrals, boutique elegance, and elevated minimalism.
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Posted May 7, 2026
Developed a cohesive visual identity for a boutique pet grooming business.
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