Modernising a Holistic Health Platform Under Real-World Constraints

Role: Solo Product Designer Client: Fitness App Startup Timeline: 7-day design sprint Constraints: Tight budget, minimal iteration time Deliverables: Complete UI redesign, design system, developer handoff

Altus approached me with a clear problem: their comprehensive fitness and nutrition tracking app worked, but it didn't look or feel like a premium health product. In a competitive market where users judge health apps within seconds, their light, dated interface was causing them to lose users to more polished competitors.

The brief: Bring consistency and clarity through a design system while modernising the entire interface—all within a 7-day sprint with a limited budget that left no room for extensive user testing or iteration.