framer landing page

custom website design

Update the current website of BASMA, a startup that offers technologically advanced invisible aligners as a cheaper and more convenient alternative to traditional metal-braces. The landing page design defines the design direction and was delivered as a client proposal.

The main layout design is a Bento Grid. It enforces BASMA's technological advancement as they deploy advanced 3D printing technology in producing the aligners. Additionally, the bento grids provides the user relatively more information from a single screen.

Transparent effects are used to enforce the convenience of "invisible" aligners. Liquid glass was considered but accessibility couldn't be risked.

The landing page clears visitor's doubts while keeping scrolling at a minimum.

Hero: introduces the main service offered with a clear CTA. It also highlights the product benefits and locations where delivery is available. Lastly, it provides secondary CTAs, one for referrals and one for doctor's to become partners with BASMA.

Steps: the 3 easy steps shows the visitor how simple it is to start a treatment and provides details of what to expect at each step.

Pricing: first it shows that BASMA treatment is much cheaper than traditional metal-braces then showcases the available pricing plans and flexible payment. A CTA is added to book a free consult.

Social Proof: this is split into 2 sub-sections. The first is real results from real people viewed as YouTube shorts from BASMA's YouTube channel. The second is an interview with BASMA's CEO which introduces him as a professional orthodontist with a mission to introduce tech into the market.

FAQ: this is to provide quick answers to commonly asked questions helping in clearing doubts.

Footer: this adds to the design of being bold which enforces the startup's mission to disrupt the status-quo and cut costs by utilizing technology.

Further testing is to be done to test if the Pricing section stays above the Social Proof section or it should be moved below it. The theory is that visitors might be discouraged by the price before seeing that the treatment is proved to work.