Luxury B2B & Retail Global

Luxury B2B & Retail Global Fashion Hub

I handled the end-to-end, requirement-driven design and custom frontend development for the PCJ Store, the digital flagship storefront representing the PCJ Group's massive global retail expansion. The primary challenge was to engineer a clean, ultra-premium digital workspace capable of organizing a complex fashion ecosystem—spanning multi-season global collections (Fall/Winter and Summer lines) across wholesale distribution pathways and retail customer flows.

By prioritizing crisp layout requirements and business logic over rigid, cookie-cutter templates, I constructed a high-converting, minimal interface optimized to capture high-ticket global distribution leads while presenting an editorial visual experience.