Immersive is a virtual reality and edutechnology agency that uses advanced visuals and animation to teach both science and art subjects to school children. I was tasked to create a visual identity with bright colours for a Edu-Technology agency, that should reflect an immersive visualization experience.

For every new logo/identity project we embark on we tend to first understand the client needs as related the the brand assets and values. From this understanding we then single out elements that one can relate with the brand in our mood board. We play around with one of each element or a mixture of the elements. Keywords: Knowledge/Insight/Wisdom, 3-Dimensional, Virtual Reality, Surround, Book(s), and Depth.

As part of our creative process we try to explore different ideas and concept using the elements related to brand values. This option combines a standing Book in perspective and I (Immersive) the left part (Blue Part). It reflects a depth and 3-dimensional nature.

This option is an abstract shape of an asterisk and hexagon made of books. At the middle is a circle/dot which joins the center part of each book to form an I. The center dot also represents a person surrounded by virtual books.

This option combines an Owl and a Virtual Reality Headset. The owl bird is often associated with intelligence, brilliance, wisdom, power, knowledge. It has exceptional vision and acute hearing. It also is able to turn their head up to 270 degrees depicting surround and flexibility. All these attributes can be related to your identity and the intent of the brand.

The design pattern is It is made of four (4) main items/shape. The shapes are Owl eyes, Bookmark, Open Book, and Closed Book. The remaining elements are fill ups for the pattern.