THE CONCEPT

UmPa Lupa is an artistic map created to make Žilina City’s art and cultural scene accessible to artists and art enthusiasts. Designed in collaboration with photographer Alica Viskupová, and local artists of Žilina, the project highlights the interconnectedness of art, spaces, and community through a thoughtfully designed and visually captivating map. Not only a guide—but a celebration of the city’s artistic spirit and a practical tool for fostering creativity.

Main First Page of the Map The front side of the UmPa Lupa map serves as the visual and functional centerpiece. Its bold design features a halftone and dot concept, symbolizing the connection between artistic spaces and their mutual influence. Categories are intuitively color-coded: turquoise for art stores and supplies, orange for galleries and exhibitions, purple for cafés and bars that foster artistic collaborations, and beige building with strong history and culture in art industry. Symbols designed with clarity and creativity guide users effortlessly.

Back Page of the Map The back side of the map features a collage of stylized photographs of each location, seamlessly blending Alica Viskupová’s original photography with my editing and illustrative elements. These visuals, paired with a blueprint-like shape of each building behind each picture, enhance the map’s practicality while celebrating the unique identity of every spot. Halftones and illustrative elements further highlight the distinct character of Žilina’s art scene and individuality of each space.

STYLIZED PICTURES OF THE MAP

Each spot on the map is represented through an artistic lens, blending its historical and cultural essence with striking visuals. The use of interviews with local artists allowed us to capture the soul of each location, translating these insights into compelling imagery. Each building’s vibrant color association ensures intuitive navigation while showcasing its role in Žilina’s creative ecosystem.

SYMBOLS USED FOR MAP

Custom-designed symbols offer an intuitive and stylish guide to the categories of locations. Whether it’s art supplies, exhibition spaces, or cultural hubs, each symbol visually communicates its purpose. These symbols are integral part of the map’s cohesive design language, adding a playful yet professional touch.

STYLIZED PICTURES OF THE ARTISTS

The project included portraits of local artists, styled and created in collaboration with the artists themselves. These visuals reflect the personal stories and creative journeys that breathe life into Žilina’s art scene. By combining elements of their work and insights, the portraits resonate with authenticity and artistry, celebrating the people behind the spaces.

CONCLUSION

UmPa Lupa is a unique blend of design, storytelling, and community. By weaving together the stories of spaces and artists, it connects the dots of Žilina’s art scene and serves as a practical tool for exploration. This project reflects my commitment to creating thoughtful, impactful designs that celebrate local culture and inspire connections and sense of community.

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Posted Apr 30, 2024

Designed a map for artists in Žilina City, collaborating with a photographer. Spearheaded concept, structure, custom logos/icons, and unique photo stylization.

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