A vibrant branding for a math tutoring company that aims to reframe the learning experiences for students. The brand name was inspired by the Japanese word for ‘fundamentals’ (kihon) and to conceptualise this idea, a key using the typography’s ‘K’ and ‘O’ was the perfect way to represent the meaning of the brand utilised vibrant colours and illustrations to have a friendly, yet clean approach for a young demographic illustrated custom stickers and educational tools to showcase milestones in the tutoring company’s program.