Website Copy for LUNARA Skin

Client: LUNARA Skin Industry: Skincare & Beauty Deliverables: Homepage, About page, Product descriptions

Overview: LUNARA, a vegan skincare startup, needed website copy that reflected their sleek branding and spoke to Gen Z/Millennial customers. I created scroll-stopping copy with punchy headers, buttery-smooth flow, and SEO-optimized sections. Think: clean beauty, clean words.

Sample Line: “Glow is your birthright — we’re just here to bring it back to the surface.”

🖤 Result: Increased site engagement by 42% in 3 weeks.

Client: The Good Loop Industry: Sustainable Fashion Deliverables: 5-part welcome + launch email series

Overview: The Good Loop was launching their new eco-luxe capsule collection and needed an email funnel that matched their tone: ethical but edgy. I wrote a 5-part email sequence designed to nurture new subscribers and convert hype into sales.

Sample Subject Line: “This is not your mom’s tote bag 🖤”

📈 Result: 28% open rate | 11% click-through | 76 orders on launch day.

Client: NOVA Digital Industry: Creative Agency Deliverables: Mission statement, tone of voice guide, tagline options

Overview: NOVA Digital was pivoting into high-ticket clientele and needed messaging that reflected their new high-end vibe. I created a voice guide and a mission that positioned them as a bold, future-facing creative agency.

Tagline Option: “Creativity that closes deals.”

🔥 Result: Used the new messaging to pitch 5-figure clients — and it hit.