Locus / Interior Design Agency

The main task was to design and create a visually appealing and user-friendly digital platform. The primary goal was to provide an exceptional user experience for visitors and potential clients who would interact with the website or application.

My role was incredibly important in crafting an exceptional user experience and a visually appealing digital platform. Here's a summary of the steps I took in the project:

Research and Discovery: At the beginning of the project, I conducted thorough research to understand Locus's goals and their target audience. I delved into the interior design industry, analyzed competitors, and gained insights into user preferences and pain points.

Wireframing and Prototyping: Armed with a clear understanding of the project requirements, I created wireframes and interactive prototypes to map out the site's layout and user flow. This step helped visualize the overall structure and functionality of the platform.

User Interface Design: Leveraging my creative skills, I designed the user interface (UI) of the website/application. This involved crafting visually appealing elements, choosing appropriate color schemes, typography, and icons that aligned with Locus's brand identity and enhanced the user experience.

Responsive Design: With the prevalence of mobile devices, I ensured the website or application was responsive across various screen sizes and devices. Adapting the UI to provide a seamless experience on desktops, tablets, and smartphones was an essential consideration.

Collaboration with Developers: Throughout the process, I collaborated closely with the development team to ensure the design could be effectively implemented. I provided design specifications, assets, and ongoing guidance during the development phase.

In summary, my work played a significant role in creating a visually captivating and user-friendly platform for Locus, elevating their online presence and overall success.