The principal value of ‘Ours’, a self-initiated project, is to develop a skincare routine and kit that is appropriate for all people, regardless of their race, gender identity, and sex.

The branding of ‘Ours’ is conceptualized as a reflection of the product and the brand’s inclusivity. As a result, the brand’s design and visual identity aim to separate itself from the common tropes that can be found within the skin care industry and break away from the “His and Hers” structure. 

‘Ours’ mission of inclusivity is also about accessibility, improving and simplifying the routine of everyday people, into three easy steps. The simplification of the skincare routine is illustrated in the product design, with each collection divided by time of day (AM, PM, AM/PM) and skin type, each represented through a vibrant gradient hue.