Jet2 Holidays

A series of die-cut, shaped direct mail pieces designed to stand out on the doormat and bring each offer to life before the envelope was even opened: a luggage-tag suitcase shape for a new flight route, a piste-ready mailer for ski season, and a flip-flop shaped piece for summer sun, each carrying a playful, on-brand headline suited to the offer inside.​​​​​​​