Giacom Brand Evolution by Vikki HirstGiacom Brand Evolution by Vikki Hirst

Giacom Brand Evolution

Vikki Hirst

Vikki Hirst

Giacom brand evolution

Led the evolution of the Giacom brand during a period of rapid growth, acquisition and transformation, helping create a scalable identity system for a £300m+ cloud marketplace.
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Posted Sep 16, 2026

Brand transformation programme that evolved Giacom into a scalable master brand supporting rapid growth, acquisitions and portfolio expansion.