Rupert (SaaS Landing Page)

Rupert's revamped landing page highlights its existing product range while introducing new features like a self-serve trial and seamless data warehouse integration alongside existing BI sources. In contrast to the corporate-focused main website, this redesign is laser-focused on showcasing the product's benefits and functionalities. The result is a clear and comprehensive resource that helps businesses easily grasp Rupert's offerings.

The screenshots above showcase my design direction of Rupert's new website and brand identity. The goal is to demystify the BI tooling space, and showcase a no-code platform that's dead-simple to use. As such I wanted the landing page to reflect the simplicity of the platform, while modernizing Rupert's brand. The current result is an interactive website that takes users through key use-cases, such as: setting up an alert, getting alerted, and measuring impacts.