Rupert's revamped landing page highlights its existing product range while introducing new features like a self-serve trial and seamless data warehouse integration alongside existing BI sources. In contrast to the corporate-focused main website, this redesign is laser-focused on showcasing the product's benefits and functionalities. The result is a clear and comprehensive resource that helps businesses easily grasp Rupert's offerings.

View live website here: http://hirupert.co

The screenshots above showcase my design direction of Rupert's new website and brand identity. The goal is to demystify the BI tooling space, and showcase a no-code platform that's dead-simple to use. As such I wanted the landing page to reflect the simplicity of the platform, while modernizing Rupert's brand. The current result is an interactive website that takes users through key use-cases, such as: setting up an alert, getting alerted, and measuring impacts.