PLI — Visual Brand Identity

PLI — Visual Brand Identity Form. Fold. Feel. PLI is a visual identity concept for a contemporary leather atelier, where sculptural forms, refined craftsmanship, and timeless elegance come together. The identity is built around a sophisticated serif wordmark, featuring high contrast, fluid curves, and distinctive letterforms that balance strength with softness. The typography becomes more than a logo — it serves as the foundation of a cohesive visual language. The colour palette combines deep Oxblood, soft Lilac, and warm Ivory, creating a balance between bold sophistication, modern creativity, and understated luxury. From typography and graphic elements to packaging and brand applications, every detail is designed to celebrate the tactile nature of leather and the artistry behind each piece. The result is a distinctive, editorial-inspired identity that expresses character, craftsmanship, and contemporary luxury through simplicity and thoughtful design. Creative Direction · Logo Design · Visual Identity · Brand Guidelines · Packaging Design.