Product Design Case Study: Utlra8 Finance

Ultra8 is a new finance app that aims to revolutionize mobile banking and appeal to younger generations. As the lead designer for this project, my goal is to create a modern and professional user interface and user experience that reflects the app's vision and connects with its target audience.

Before starting the design process, I conducted research to understand the needs and preferences of the target audience. I discovered that younger generations prioritize simplicity, convenience, and speed when it comes to banking. They also prefer mobile banking over traditional banking methods.