Otter is a sustainable fashion brand born of its founder’s love and respect for the aquatic world. Our brand has been curated to represent the minimalist design and high-quality standards that Otter provides.

The logo suite, color palette and typography system have been curated to express a modern and luxurious feeling, while still being approachable and fresh.

We have created branding guidelines with logos, brand patterns, colors and typography and illustrations, including a mascot.

Creative direction, Graphic design, Illustration