Otter: An Eco-Friendly Fashion Brand
Leonor de Carvalho
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Posted Sep 24, 2024
Modern and professional visual identity for a minimalist and high-quality sustainable fashion brand.
Visual Identity
Otter is a sustainable fashion brand born of its founder’s love and respect for the aquatic world. Our brand has been curated to represent the minimalist design and high-quality standards that Otter provides.
The logo suite, color palette and typography system have been curated to express a modern and luxurious feeling, while still being approachable and fresh.
We have created branding guidelines with logos, brand patterns, colors and typography and illustrations, including a mascot.
Scope of work
Creative direction, Graphic design, Illustration
