Gaudy Cosmetics

Retro 70's-inspired independent makeup brand we created for our Advanced Risograph course. Our aim was to capture the attention of alternative consumers on the Sunset strip. We utilized statement typography, bright feminine colors and 70's imagery to create a stylized and unique look. Our end product was eye-catching riso printed zines. For our brand, we created the following collateral:

Logo

Logo variations

Color palette

Typography

Custom iconography and patterns

Printed zines

Print advertisements