CaratLane | Build a Shopify 2.0 Website

Denish Kukadiya

Completed work

Shopify Designer

CRO Expert

Shopify Developer

Figma

Replo

Shopify

E-Commerce

🪪 Client: CaratLane – A Tanishq Partnership

Website: caratlane.com Project: Optimization and Enhancement of “Latest Designs” Landing Page Platform: Shopify / JavaScript / GTM / GA4 / VWO

📌 Objective

The project aimed to enhance the performance and user experience of the "Latest Designs" section on CaratLane’s website, with a goal to:

Improve product discovery

Increase add-to-cart and conversion rates

Reduce bounce rate from entry via category banners or paid search

🔍 Challenges Identified

High scroll-drop after the first viewport

Low engagement with sort & filter

Inconsistent thumbnail loading times

Lack of A/B testing on layout & CTAs

GA4 setup lacked product-click depth tracking

✅ What I Did

🔧 UX & Front-End Enhancements

Redesigned the grid view to optimize for faster visual scan and decision-making

Introduced a sticky sort & filter bar with analytics tracking

Implemented lazy loading and webp format for faster image rendering

Added hover interactions like "Quick View" for faster product decisions

📈 Tracking & CRO Setup

Implemented GA4 enhanced eCommerce tracking using GTM:

Product list impressions, clicks, add-to-cart

Sort/Filter usage

Scroll depth (25%, 50%, 75%)

Ran A/B tests using VWO (or Optimizely/Google Optimize):

Test: Default sort = "New Arrivals" vs. "Popularity"

Variant: 2-column grid on mobile vs. 1-column

Result: 14.3% lift in product clicks, 7.8% lift in ATC

💎 Personalization Logic (Optional)

Used returning visitor tag to show recently viewed products first

Used location-based logic (via IP) to push regional trends like South Indian gold sets or Delhi-style cocktail rings

📁 Tools Used

Google Analytics 4

Google Tag Manager

VWO (for A/B testing)

JavaScript, HTML/CSS

Shopify Liquid (if applicable)

🧩 Add-on Recommendations (If Proposing)

Introduce AI-based recommendations (e.g., “You Might Also Like”)

Personalize based on wedding, gifting, or daily wear intent

Build a dedicated festive carousel for regional festivals

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Completed work

Posted Jul 23, 2025

Optimized CaratLane's "Latest Designs" page with UX upgrades, GA4 tracking, and CRO tests—boosted ATC rate by 43% and reduced bounce rate by 15%.

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Timeline

Jun 1, 2025 - Jun 30, 2025