Unilever's OMO Bleach Gamified App Ad, developed in Rive, explores a combination of storytelling and gamification. Leveraging the power of Josticks, Data-binging, & StateMachines to develop a gamified interactive App Ad (320×480).

The gamified ad explores a fictional community/town named “ToiletsVille” going through a hygienic turmoil. You as the player, are tasked to complete a set of actions and chores that bring ToiletsVille closer to its former glory. The tasks include popping Germ cells, helping citizens, and scrubbing toilets. 

The gamified ad itself is very simple and comical, but the end goal is to keep the audience engaged and informed. What you can tell from this execution is, we can tailor the gamification to localized storytelling, use gamified AI-generated voice-overs, and tie the product to the storytelling. Eleven labs was used to generate gamified voice-overs.