Technical SEO for Sandals Global

As a provider of specialized SEO optimization and strategy, I was tasked with the comprehensive enhancement of international web properties, including Sandals.com and Beaches.com.

I directed technical reviews and strategic enhancements, particularly emphasizing Page Experience and Core Web Vitals guidelines to achieve significant performance boosts. I developed a technical SEO roadmap centered around improving LightHouse scores and Core Web Vitals, coupled with the implementation of a robust content strategy that aligns with Google’s Search Results Quality Guidelines to enhance E.A.T signals.

The outcomes of the strategic SEO interventions included a 15% increase in branded key terms search traffic, a 27% rise in non-branded keywords traffic, and an 8% growth in new key terms discovery. Furthermore, I also crafted a 24-month SEO and digital marketing strategy that integrated agile content planning and leveraged keyword research best practices. This strategic approach significantly enhanced the brand’s online visibility and strengthened its global digital footprint, showcasing our commitment to delivering measurable results and elevating brand positioning in the competitive digital landscape.