Growing Podcast with Short Clips
Grace Lytz
Objective:
Client just started a new IG profile for her podcast - Kindly Gifted and needed to repurpose her existing podcast episodes into engaging bite-size clips for TikTok, IG Reels and Youtube Shorts. The purpose is to drive more listens to her podcast episodes.
Challenge:
Client doesn't have video footages, only audio
Client was overwhelmed with extracting the best parts of the episodes
Solutions:
Instead of a basic caption-only clip with audio, I experimented by inserting relevant footages, GIFs, images, emojis while ensuring the clip was engaging and the storytelling flow made an impact.
I personally listened to the episodes multiple times (no AI used) to extract the best parts which hook in her ideal audience
In her words:
Work Sample:
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Posted Feb 5, 2023
Repurposed client's podcast episodes into bite-sized vertical clips to be distributed across TikTok, Instagram and Youtube Shorts
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