Client just started a new IG profile for her podcast - Kindly Gifted and needed to repurpose her existing podcast episodes into engaging bite-size clips for TikTok, IG Reels and Youtube Shorts. The purpose is to drive more listens to her podcast episodes.

Client doesn't have video footages, only audio

Client was overwhelmed with extracting the best parts of the episodes

Instead of a basic caption-only clip with audio, I experimented by inserting relevant footages, GIFs, images, emojis while ensuring the clip was engaging and the storytelling flow made an impact.

I personally listened to the episodes multiple times (no AI used) to extract the best parts which hook in her ideal audience