For a brand-new lease-up apartment community's Instagram account, I created visually striking graphics, crafted engaging copy, and produced high-quality photos and videos to showcase the property. In addition, I managed the posting schedules to ensure a consistent and strategic flow of content. This comprehensive approach effectively highlighted the community's features, attracted potential residents, and built a strong online presence.

I crafted copy adhering to the brand's specified formatting, photographed residents and events to capture the community's vibrant atmosphere, and selected local businesses to feature in promotional posts. Additionally, I meticulously scheduled posting times to ensure optimal engagement and visibility. This holistic approach not only showcased the community's dynamic lifestyle but also strengthened its connection with local businesses and residents.