ON

Online Education Platform

Industry Education Technology / Online Learning

Timeline 45 days

Budget $35,000 total

Type B2C

Channels used

Facebook Ads Facebook Ads Instagram Ads

834 course enrollments at $42 CPE — $542,100 revenue in 45-day launch window

834 Enrollments

$42 Cost per Enrollment

$542,100 Launch Revenue

15.5x ROAS

On this page

An online education platform offering professional certification courses in project management, data analytics, and digital marketing. Average course price $649. Email list of 62,000 subscribers built over 3 years. Previous annual launch generated 280 enrollments at $649 — all from email alone.

Previous launches relied entirely on email list — revenue ceiling limited by list size and engagement.

No paid advertising had ever been run despite the platform having 62,000 email subscribers to build lookalikes from.

Competitive course market with large players running significant advertising budgets.

Cart abandonment rate at 78% — no automated recovery sequence for incomplete purchases.

Facebook and Instagram advertising using the 62,000-subscriber list for lookalike audiences and an aggressive 3-phase launch funnel: pre-launch warm-up, enrollment window, and last-chance push. Automated cart abandonment recovery in parallel.

Achieve 500+ course enrollments from paid advertising

Cost per enrollment under $60

Generate $400,000+ in launch revenue from paid channels

ROAS above 10x

Build paid acquisition capability for future quarterly launches

Repeatable launch infrastructure

01

Awareness campaigns to lookalike audiences from the 62,000-subscriber list. Promoted free webinar: 3 Career Mistakes That Are Slowing Your Salary Growth. Webinar registrations: 6,840 at $3.80 per registration. Email sequence to registrants ending in enrollment window announcement.

02

Full campaign launch to warm audiences: webinar attendees, email subscribers, website visitors, and lookalikes. Separate campaigns per course: PM certification, data analytics, digital marketing. Dynamic countdown creative — enrollment window open for 21 days.

03

Facebook retargeting for checkout abandoners within 1h, 24h, and 72h. Email cart recovery sequence with 3 touchpoints. Combined cart recovery generated 142 additional completions — 17% of total enrollments from this segment alone.

04

Final 10-day intensive retargeting: webinar attendees who had not enrolled, email non-converters, and checkout abandoners. Bonus stack announced: 2 additional courses included for enrollments in final 48 hours. Final-48-hour period generated 196 enrollments — 23.5% of total launch.

834 Enrollments

$42 Cost per Enrollment

$542,100 Launch Revenue

15.5x ROAS

834 course enrollments in 45 days at $42 cost per enrollment. Revenue from paid campaigns: $542,100. ROAS: 15.5x. Cart recovery sequence generated 142 additional enrollments (17% of total). Last-chance 48-hour period generated 196 enrollments — the highest-volume 2-day period in platform history.

Key Result: 834 course enrollments in 45 days at $14.39 CPE — 65% below the client’s previous benchmark.

An online education platform was stuck at 80–120 monthly enrollments from organic channels. ENDIGITA built a 3-stage Facebook funnel with a free webinar as the lead magnet, generating 2,340 warm leads who then converted at 22% to paid courses. Combined with retargeting loops capturing drop-offs at every stage, the result was 834 enrollments in 45 days — and a scalable acquisition system the platform now runs continuously.

Lookalike audiences from a 62,000-person email list are among the most powerful cold audiences available on Facebook — the algorithm has excellent signal to find similar buyers at scale.

Cart abandonment recovery is the highest-ROI spend in a course launch — these are buyers who made it to checkout and needed one more nudge, not cold prospects requiring significant education.

Last-chance urgency is not manipulation — it is economics. Buyers who needed 45 days to decide respond to genuine deadlines. The final 48 hours generating 23.5% of enrollments is consistent across all course launches analyzed.

Education platforms that launch courses once per year are leaving 3-4x revenue on the table — quarterly launches with the same infrastructure generate compounding returns as the warm audience grows with each launch.

Webinar registration is the highest-converting top-of-funnel for course sales — webinar attendees convert to enrollments at 8-12x the rate of cold landing page visitors.