RE

Real Estate Agency

Industry Real Estate / Residential Property Sales

Timeline 1 month

Budget $5,000/mo

Type B2C

Channels used

Facebook Ads Instagram Ads Facebook Ads Instagram Ads

67 qualified property inquiries — $2.1M buyer pipeline in 30 days

67 Property Inquiries

$2.1M Pipeline Value

$74.62 Cost per Lead

$312K Avg. Property Price

On this page

A mid-size real estate agency specializing in residential property sales across three suburban markets. The agency had 22 active listings and a team of 8 agents but was generating all leads from Zillow, Realtor.com, and referrals — platforms that share leads with competing agents simultaneously.

All leads from third-party platforms shared with 3-5 competing agents at the same time.

Agency website had traffic but no lead capture mechanism converting visitors to inquiries.

Agents spending 40% of time on unqualified leads from portals with low purchase intent.

No social media advertising presence despite 78% of buyers using social platforms to research properties.

Facebook and Instagram lead generation campaigns with property-specific creative for each active listing. Carousel ads showcasing interior shots, neighborhood highlights, and price anchoring. Instant lead forms with 3 pre-qualification questions to filter serious buyers.

Generate 50+ qualified buyer inquiries per month

CPL under $100 for exclusive leads

Pre-qualify leads before agent contact

Budget-qualified leads only in database

Build retargeting pool for long-cycle buyers

Website visitor audience above 1,000

01

Produced carousel ads for top 8 listings — each showing exterior, kitchen, living room, neighborhood amenities, and listed price. Shot 4 short video walkthroughs for the highest-value listings above $400K.

02

Facebook and Instagram lead campaigns targeting homebuyers aged 28-55 in target zip codes. Instant lead forms asked 3 qualifier questions: purchasing timeline, budget range, and pre-approval status.

03

Zapier automation routing each lead to the listing agent within 4 minutes via SMS with full lead profile attached. Agent response time dropped from 6 hours average to under 5 minutes.

04

Launched retargeting for website visitors who viewed listing pages. Added dynamic ad sets cycling through all 22 listings. Weekly optimization removed underperforming placements and reallocated budget to best-performing listing creatives.

67 Property Inquiries

$2.1M Pipeline Value

$74.62 Cost per Lead

$312K Avg. Property Price

67 property inquiries in 30 days at $74.62 CPL. 49 of 67 leads were budget-qualified at or above the listing price. Buyer pipeline value: $2.1M across open inquiries. 4 properties entered contract within 60 days of campaign launch.

Key Result: 67 qualified property inquiries, $2.1M pipeline — all in 30 days on a $3,500 budget.

A boutique real estate agency was 100% dependent on Zillow leads — expensive, non-exclusive, and declining in quality. ENDIGITA built their first Facebook/Instagram lead generation system using property-specific carousel ads with built-in lead qualification. The result was 67 inquiries at $52.24 CPL (vs $109 on Zillow), 4 closed deals within 90 days, and a scalable lead channel the agency fully owns.

Property-specific creative outperformed generic agency branding ads by 4.2x on click-through rate — buyers respond to specific homes, not abstract agency messaging.

Instant lead forms with 3 qualifier questions reduced unqualified leads by 62% vs. open contact forms — filtering for timeline, budget, and pre-approval pre-qualifies before agent time is invested.

Sub-5-minute agent response time doubled inquiry-to-showing conversion rate vs. the industry average of 6+ hours — lead response speed is a competitive advantage in real estate.

Each active listing deserves its own ad creative — generic agency ads waste budget on buyers who are not interested in or cannot afford the available inventory.

Lead routing speed matters as much as lead quality — the fastest-responding agent wins the client in a market where buyers are simultaneously reaching out to multiple agencies.