Let’s uncover what your users truly need!

• Market Insight: Defined project goals by analyzing competitors’ products, focusing on features and user experience to understand market trends.

• In-Depth Feature Analysis: Documented competitors’ feature sets and user flows to highlight opportunities for differentiation.

• User-Centric Testing: Conducted hands-on user tests with real users of competitors’ apps, uncovering actionable insights into their strengths and weaknesses.

• Strategic Planning: Designed detailed usability studies using Figma prototypes or Android apps to identify friction points in user flows.

• Recruitment & Engagement: Defined participant profiles, crafted screener questions, and developed testing scripts for effective feedback collection.

• Actionable Insights: Delivered data-driven reports with success metrics, pain points, and targeted design recommendations.

• Discovering the Unexpected: Led open-ended testing sessions with Figma prototypes, capturing unexpected user behaviors and insights.

• From Findings to Actions: Created detailed executive summaries with recommendations for optimizing design and functionality.

• Validation Framework: Used platforms like UserTesting for unmoderated testing, ensuring concepts resonated with target audiences.

• Data-Driven Refinement: Analyzed feedback to iterate and improve designs, ensuring alignment with user expectations and needs.

• Empathy-Driven Approach: Conducted interviews (in-person and remote) to explore user needs, pain points, and opportunities.

• Structured Insights: Used Affinity Mapping and thematic analysis to create actionable reports driving user-centered product decisions.

With extensive experience across diverse research methods, I deliver actionable insights that empower products to meet user needs effectively. Let’s uncover what your users truly need and build solutions that resonate.