Topical keyword cluster

Mobile analytics is a very relevant topic for my client. Thanks to building a topical cluster that gathers all mobile analytics-related topics, they:

Gained more authority in organic search for the given topic

Kept visitor’s engagement on blog for longer (average time on page [%])

Better inform Google about context of our website and blog

Before the topical cluster, the mobile analytics topics weren't bringing conversions (only one article which was the oldest one) as the organic traffic was fluctuating.

After clustering mobile topics and creating internal linking (5-10) that tied the cluster together the results were as follows:

Aftr eliminating outliers from this dataset, there are 8 mobile-related blog posts

3 of them brings direct conversions (ranging between 9 conversions up to 34 conversions per blog post)

Pages/Session metric (intent): the mode (the value that appears the most often in the dataset) is 1.9. Avg. = 2.16Process 🛣

Thanks for tiding up the mobile analytics-related topics, the client:

Has mobile-related content that’s easier to consume

Keeps visitor’s engagement on blog for longer (average time on page [%])

Keeps visitor’s engagement on website for longer (higher pages/session [%[)

Appears more often in organic search for product related topics

Informs Google about context of our website and blog

Makes sure that keyword matches with real intent like:

Topic cluster creation brings a lot of satisfaction. It's because after 3 months from the project, the organic traffic and signups justified the project. It's always rewarding.