Company Stage : seed

Industry : Pharma Tech

Length of partnership : 4 months

Services provided : Brand, GTM and Product Design 🔗 Check out the website Rebuilding a Marketing Site from Wordpress to Framer

TA Scan, a division of Anju Software, needed to break free from their parent company's crowded, multi-division website. As a sophisticated Clinical talent acquisition scanning tool, TA Scan was getting buried in the noise, making it nearly impossible for prospects to understand the product's value or take action.

With a strategic pivot from B2B-only to include B2C and freemium offerings on the horizon, Standard templates and quick fixes weren't going to cut it. A dedicated site that could actually convert visitors and grow with them. No templates, no shortcuts, just a custom build that gets the job done.

28+ custom pages including homepage, solutions, features, use cases, pricing (B2B/B2C models), demo booking, contact, login portal, and a comprehensive blog/resources section

Strategic architecture designed to highlight core features and keywords for SEO while supporting their freemium model

Flexible framework built to accommodate ongoing branding work and future section additions without requiring a rebuild

🎨 Design

Branding from scratch : Created the complete visual identity including color palette, typography, and design system to give TA Scan its own distinct presence

Clean, conversion-focused layouts : Every page designed with lead generation in mind, making it easy for visitors to understand the value and take action

Strategic content architecture : Built clear pathways for both B2B enterprise clients and the upcoming B2C/freemium users

SEO-driven structure : Core features and keywords positioned front and center with intuitive navigation and sitemap integration

Flexible design system : Scalable components and layouts that can adapt as the product evolves

Built entirely in Framer for speed, performance, and flexibility across all devices

CMS integration with 10 collections powering the blog and resources section for easy content management

Custom sitemap embed for improved SEO structure and discoverability

28 custom pages including homepage, solutions, features, use cases, dual pricing models (B2B/B2C), demo booking, contact, login portal, and comprehensive resources hub

Responsive and fast , optimized for performance without sacrificing visual impact Client Feedback:

Site just launched, metrics coming soon! Currently tracking:

Visitor-to-lead conversion rate

Homepage bounce rate

Time-to-demo booking

Organic search traffic growth

B2B vs B2C engagement patterns

Our Role

TA Scan needed to break free from their parent company's crowded corporate site where they were getting buried and generating zero leads. With an aggressive 5-week timeline and plans for a B2B-to-B2C pivot, they needed someone who could move fast.

Since they wanted to work with a branding agency but didn't have time to wait, I took on the full scope—brand identity, design, and development—all solo. Working through WhatsApp, Figma, and Framer, we kept communication tight and moved quickly from concept to launch.

I built the visual identity alongside the site structure, ensuring everything worked together from day one. The result? A dedicated digital home that positions TA Scan as a standalone product, drives conversions, and supports their evolving business model.

Timeline: 5 weeks from kickoff to launch Check out the work! ⬇️

Need a Framer site built fast without cutting corners? I work with product and marketing teams who need custom builds that actually perform. Whether it's a full rebrand + build or just bringing your Figma designs to life in Framer, Let's talk.

Book a call today ↓ https://cal.com/heroxstudio/intro-call