Rebuilding TA Scan's Marketing Site in Framer

TA Scan, a division of Anju Software, needed to break free from their parent company's crowded, multi-division website. As a sophisticated Clinical talent acquisition scanning tool, TA Scan was getting buried in the noise, making it nearly impossible for prospects to understand the product's value or take action.

With a strategic pivot from B2B-only to include B2C and freemium offerings on the horizon, Standard templates and quick fixes weren't going to cut it. A dedicated site that could actually convert visitors and grow with them. No templates, no shortcuts, just a custom build that gets the job done.

Nobody could find them: Prospects couldn't quickly understand what TA Scan did or why it mattered

Zero lead generation: The site wasn't converting visitors into qualified leads

Poor search visibility: Core features and keywords weren't properly highlighted for SEO

The site couldn't scale: The existing structure couldn't support their planned B2B-to-B2C pivot

The stakes were high: without a dedicated site, TA Scan risked losing momentum in a competitive market and missing opportunities with their expanded target audience.

I partnered with the TA Scan team to build them a completely fresh site in Framer, from scratch, working solo. The catch? They wanted to work with a branding agency but didn't have time to wait. So I said let's do the branding too.

Framer: Chosen for its flexibility, performance, and ability to iterate quickly as branding assets came in

Framer CMS: Powered the blog and resources section with 10 dynamic collections for easy content management

Custom Sitemap Embed: Integrated for improved SEO structure and navigation

Multi-platform Collaboration: Leveraged WhatsApp, Figma, and Framer for seamless team coordination

28+ custom pages including homepage, solutions, features, use cases, pricing (B2B/B2C models), demo booking, contact, login portal, and a comprehensive blog/resources section

Strategic architecture designed to highlight core features and keywords for SEO while supporting their freemium model

Flexible framework built to accommodate ongoing branding work and future section additions without requiring a rebuild

The Approach:

With plans to work with a branding agency but limited time to wait, I took on the branding work myself to keep the project moving. This meant defining the visual identity, color palette, typography, and design system while simultaneously building out the site structure and copy. This integrated approach kept momentum high and ensured the site could launch within their aggressive 5-week timeline without sacrificing brand quality.

Timeline: 5 weeks from kickoff to launch

The collaboration resulted in a sleek, high-performing website that positions TA Scan as a standalone product and sets them up for measurable growth.

✅ Delivered a dedicated product home: TA Scan now has a clear, focused digital presence separate from Anju's multi-division site

✅ Built for conversion : Strategic page structure and messaging designed to turn visitors into leads

✅ SEO-optimized architecture : Core features and keywords properly highlighted with custom sitemap integration

✅ Delivered complete brand identity : Created the visual language, colors, typography, and design system from scratch alongside the site build

✅ Future-proofed for growth : Flexible CMS and page structure ready to support B2C/freemium pivot

✅ Launched on time : Hit the 5-week deadline while integrating evolving branding assets throughout the process Client Feedback:

"The website and overall deliverables look absolutely amazing." Elke - TA Scan Team

The site is now live and beginning to generate data. We're tracking key metrics including:

Visitor-to-lead conversion rate

Homepage bounce rate

Time-to-demo booking

Organic search traffic growth

B2B vs B2C engagement patterns

Need a Framer site built fast without cutting corners? I work with product and marketing teams who need custom builds that actually perform. Whether it's a full rebrand + build or just bringing your Figma designs to life in Framer, Let's talk.

Book a call today ↓ https://cal.com/heroxstudio/intro-call