Logo Branding Styleguide for LA Yoga Studio

Problem

In a saturated wellness market, Yoga studios struggled to clearly differentiate itself. Despite its calm and soulful studio experience, its visual identity lacked cohesion and failed to communicate its deeper mission: connecting emotional awareness with physical practice. This disconnect made it harder to attract ideal clients seeking more than just a physical workout — those craving emotional depth and mindful balance.

Solution

We created a brand that visually embodies the emotional intelligence and inner clarity at the heart of Lela Yoga. The new identity blends soft organic elements with structured minimalism to mirror the studio’s duality — calm yet intentional, gentle yet powerful. The refined color palette, typography, and symbolism reflect not only the peaceful environment but also the inner transformation Lela fosters. This positions the brand to attract a more aligned, emotionally-aware audience.