I led the end-to-end design of SPARQ, an AI-powered automotive companion that transforms how drivers understand and manage their cars. My role spanned product design, motion design, and marketing—from shaping intuitive user flows and crafting a polished design system, to creating motion prototypes that brought AI diagnostics and timelines to life. I also drove the brand narrative and marketing visuals, ensuring a seamless connection between product and storytelling. The result is a cohesive ecosystem that blends intelligent diagnostics, elegant interactions, and a strong visual identity.