Juva "Vibes" Packaging Design
Greg Cooper
Juva Vibe Packaging & Brand Design Project
I was tasked with a packaging design project for a cannabis brand, Juva Life. I proposed simplifying their product line to describe them as “vibes” for their flavors. “Mood,” “Relax,” & “Energy”.
Strains can get VERY confusing to the everyday consumer. I know I get confused. So, let the customer choose their vibe. Get simple, and get stupid. (Sorry, weed joke.) To complement the simplicity of the product line, I simplified a design theme with bold primary colors and subtle fonts. Some cannabis brands can get pretty trippy and melty (not a great description, but appropriate), so this is an excellent visual contrast on a shelf amongst the melted unicorn mushroomed graphics…
This brand experiment is part of my new awareness project on my packaging design services for the wine, spirits, and cannabis industry.
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Cheers
Greg
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Posted Apr 16, 2025
I was tasked with a packaging design project for a cannabis brand, Juva Life. I proposed simplifying their product line to describe them as “vibes”.
