My employer thought it was a winning idea to enlighten CISOs on what their peers thought about the security of the world's applications. So we put out this global survey of 2,000 industry insiders, and it turns out they were indeed interested. It converted like a Taylor Swift football post.

I had my hands all over this report to edit it, produce it and promote it. I edited the report through repeated revisions and wrote landing page copy, emails, ads and other elements. The campaign taxed everyone in our 50-person marketing team and quite a few agencies.​

I also wrote blog posts to promote 2-pager breakout docs targeting different sectors of the intended audience: manufacturing and financial.​

I worked with Portfolio Marketing, Channel Marketing, Design, the social media team, the janitorial staff and others to make this a success.

The survey finished the year as the top-converting asset of dozens we produced.

It drove engagement and traffic throughout the funnel via emails, blog posts, ads, webinars and more.