Salesforce migration from Visualforce to Lightning Goeasy

🧩 Project: Salesforce Modernization for Easyhome / easyfinancial (goeasy Ltd, Canada)

Role: Team Lead & Delivery Manager Duration: Multi-year modernization project Team: 5 Salesforce developers + QA + PM Tech Stack: Salesforce Lightning, Visualforce (legacy), Apex, CI/CD, Data Migration Tools, REST Integrations

Overview Easyhome / easyfinancial, a major Canadian retail finance company, had a 10-year-old Salesforce org built entirely on Visualforce. I led a cross-functional team responsible for migrating the legacy system to Salesforce Lightning, while ensuring continuous support for ongoing business operations.

Migration Strategy: Designed and executed a detailed Lightning migration plan, including phased rollout, risk mitigation, and dual-system support (Visualforce + Lightning).

CI/CD Implementation: Built an automated CI/CD pipeline (Git-based branching model, scratch orgs, deployment scripts) to ensure smooth releases and faster QA cycles.

Integration Architecture: Defined and implemented Salesforce integration strategy with core business systems (loan origination, payment processing, customer portal).

Data Migration: Planned and supervised the data migration process, maintaining integrity and compliance with production standards.

Memory Optimization: Solved critical Salesforce org memory limit issues, refactoring data-heavy Apex logic and batch processes for better performance and scalability.

Release Coordination: Managed parallel support of legacy and new systems, coordinated releases, and ensured zero downtime during business-critical updates.

Leadership & Delivery: Acted as the primary liaison between developers, QA, and client stakeholders, ensuring clear communication and on-time feature delivery.

🚀 Successfully migrated from Visualforce to Lightning with minimal disruption to daily operations.

⚙️ Reduced deployment time and post-release defects through automated CI/CD.

💡 Improved system performance and eliminated recurring memory limit errors.

🌐 Delivered a scalable, modern Salesforce environment aligned with business growth.