Digital AD CAMPAIGN

Here’s a stronger, more compelling description you can use for the Brooks Running – Launch 8 project on your portfolio — written with the voice and strategy of a Creative Director:

Brooks Running — Launch 8 360 Campaign For one of the world’s most respected performance running brands, I spearheaded the creative vision and execution of a fully integrated 360-degree campaign to elevate the launch of the Launch 8 sneaker. This initiative wasn’t just about putting ads into the world — it was about defining a narrative that resonated with runners at every touchpoint, bringing Brooks’ Run Happy ethos to life through thoughtful design, compelling storytelling, and strategic media placement.

Across digital, out-of-home (OOH), and social platforms, the campaign fused dynamic visual language and performance-driven messaging to capture the spirit of movement and inspire both seasoned runners and emerging athletes. Every creative decision was rooted in a deep understanding of the running community — from pacing the visual cadence to amplifying the product’s technical strengths in ways that feel both authentic and emotionally engaging.

Role: Creative Direction, Art Direction, Digital Design, Integrated Campaign Focus: 360 Campaign Strategy, Concept Development, Visual Storytelling, OOH & Digital Execution