The Flex logo and custom typeface together form a powerful visual identity that resonates with the brand’s target audience of fitness enthusiasts and athletes aged 18-35. By leveraging the dynamic symbolism of speed lines and track lanes, and ensuring a cohesive design through the custom typeface, the Flex brand effectively communicates its dedication to empowering athletes to achieve their full potential. This thoughtful and meticulous design process has resulted in a strong, recognizable, and impactful brand identity for Flex.