VISUAL IDENTITY FOR FLEX
Voma Zaku
The Flex logo and custom typeface together form a powerful visual identity that resonates with the brand’s target audience of fitness enthusiasts and athletes aged 18-35. By leveraging the dynamic symbolism of speed lines and track lanes, and ensuring a cohesive design through the custom typeface, the Flex brand effectively communicates its dedication to empowering athletes to achieve their full potential. This thoughtful and meticulous design process has resulted in a strong, recognizable, and impactful brand identity for Flex.
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Posted Jul 5, 2024
Successfully created a cohesive and powerful visual identity for Flex that communicates its core values.
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