Automated AI-Powered Lead Generation for MyRetireScore
Malick Murtaza
Verified
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Automated Lead Generation System for MyRetireScore
Client
MyRetireScore – A retirement-focused platform helping users understand and improve their retirement readiness through data-driven insights.
Objective
MyRetireScore needed a scalable, automated lead generation system that could consistently source high-quality prospects, enrich lead data, and deliver highly personalized outreach without manual effort. The goal was to improve response rates while reducing time spent on lead research and email writing.
Solution Overview
I designed and implemented a fully automated end-to-end lead generation workflow using modern automation and AI tools. The system handles everything from lead discovery to personalized email outreach.
Tools & Technologies Used
n8n – Core automation engine orchestrating the entire workflow
Apollo – Lead sourcing and B2B prospect discovery
Apify – Deep lead profile scraping and enrichment
GPT-5 – AI-powered personalization for icebreakers and email copy
Original Sub-Workflow Created for Project
Workflow Architecture
Lead Discovery (Apollo)
Targeted leads were sourced based on defined ICP criteria
Filters applied for industry relevance, role, and company size
Lead Enrichment (Apify)
Public profiles and company data were scraped
Key insights extracted such as role context, recent activity, and company positioning
AI Personalization (GPT-5)
GPT-5 generated custom icebreakers tailored to each lead
Personalized cold emails written using enriched profile data
Messaging adapted to sound natural, relevant, and non-generic
Automation & Orchestration (n8n)
All tools connected in a single automated pipeline
Error handling, retries, and logging implemented
Output delivered in a ready-to-send format
Key Results
100% automated lead generation workflow
Significant reduction in manual research and copywriting time
Highly personalized outreach at scale
Improved lead quality and engagement potential
System built to be easily scalable and customizable
Impact
This system allowed MyRetireScore to move from manual, time-intensive outreach to a smart, AI-driven lead generation engine. By combining automation, data scraping, and advanced language models, the platform can now reach the right prospects with the right message—at the right time.
Conclusion
The project demonstrates how AI + automation can transform traditional lead generation into a scalable, high-performance system. Using n8n as the backbone and GPT-5 for personalization, MyRetireScore now has a future-proof outreach workflow designed for growth.
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Posted Jan 9, 2026
Developed an AI-driven lead generation system for MyRetireScore.
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Timeline
Nov 9, 2025 - Nov 30, 2025
Clients
Nuity3
