I Designed and built a high-converting, personalized onboarding funnel for RYZE Superfoods utilizing advanced Typeform logic. Built with a focus on Strategic Realism, the system captures user-specific lifestyle goals - such as energy focus, stress reduction, and gut health - and maps them using intricate scoring frameworks and conditional pathways. The conversational interface replaces traditional static surveys with an interactive product-match experience, seamlessly qualifying traffic, lowering cart friction, and delivering tailored wellness routines to boost D2C conversions.