Before starting the design and development process, it is essential to conduct research and planning. Understanding the distillery's brand, history, target audience, and competitors helps in crafting a website that reflects its identity. Key elements to consider include:

Brand aesthetics (colors, fonts, imagery)

Customer preferences (e.g., whiskey enthusiasts, collectors, tourists)

Competitor analysis for industry trends

A wireframe serves as a blueprint for the website’s structure and layout. The design phase should focus on a balance between visual appeal and usability. Important aspects include:

A visually rich homepage with high-quality images of the distillery and products

A user-friendly navigation bar for quick access to essential pages (e.g., About, Products, Tours, Contact)

A mobile-first approach to ensure seamless experiences across devices

Integration of brand elements such as logo, typography, and color palette

Once the design is finalized, the development phase begins. This includes coding the website using HTML, CSS, JavaScript, and a content management system (CMS) in this case, WordPress. Key considerations for responsiveness include:

Flexible grids and layouts: Using WordPress to create flex where there should variable sizing and ensuring everything that should stay static, does.

Media queries: Customizing styles for various devices (e.g., smartphones, tablets, desktops)

Optimized images: Using responsive image techniques to enhance loading times and visual quality

Touch-friendly navigation: Ensuring buttons and links are easily clickable on mobile devices

Before launching, thorough testing ensures the website functions smoothly across all devices and browsers.

After rigorous testing, the website is launched. Ongoing maintenance ensures it remains functional and relevant.

The business cards that will take people to the website, had to be quite impressive—with high-end stock, embossed logo and a modern, professional design that aligns perfectly with the top-shelf single malt brand identity of the distillery.