Advanced Night Repair — Concept

Advanced Night Repair — Concept Campaign for Estée Lauder

A concept campaign for Estée Lauder's iconic Advanced Night Repair serum — one of the bestselling skincare products in the world. The goal was to match the brand's editorial aesthetic: cool, luminous, and precise. The series moves from intimate model application to still-life product detail, capturing the serum's texture, colour, and glass bottle through close-up compositions on stone and blue-toned surfaces.

All visuals were AI-generated using Midjourney with prompt engineering tailored to Estée Lauder's existing visual language — gold accents, deep amber tones, and that signature dropper mid-pour. Branded and sequenced as a social-ready carousel.

📸 View on Instagram: https://www.instagram.com/p/DUJydZkEWcA/