Puro Azteca Mexican Restaurant is an experimental menu re-design project. This project was challenged to only use one typeface and use all of the font variations to create the design. The designer was also tasked to create a logo for the restaurant and a brand pattern using type to use in the menu.

Logo Design

Brand Pattern

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Menu Design

Typography: We decided to redesign the menu of a Mexican restaurant, for which we chose a typeface called "Spirits". We selected this typeface because it has character and is consistent with the design of menus found in many LatinX-owned restaurants.

Color Palette: As per the design brief, we were restricted to using only 4-5 colors for this project. We decided to avoid the conventional Mexican flag colors that are often used in traditional designs and instead opted for a color palette that is playful and welcoming.

Inspiration: According to our research, menu design in the Hispanic restaurant industry

Option 01: The first design option was supposed to represent the Aztec pyramids. However, the placement of the text was misleading the order of the name of the restaurant.

Option 02: The second design option is simpler and less busy.

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