Flower Festival Rebrand

I created this conceptual branding project for a local festival in my hometown. Lompoc has an Annual Flower Festival that celebrates what Lompoc is known for, their flower fields! I wanted to give their bee mascot a little update for a more timeless look that could be revered enough to use on merchandise to sell and boost the Flower Festival Association. Each year the festival has a new theme and the mascot can be updated each year with accessories or costumes to match the theme!