A California-based organic beauty brand specializing in vegan skincare products launched their first anti-aging serum in early 2024. The product promised visible results within two weeks using all-natural, cruelty-free ingredients.

The brand's target audience included women aged 35–50 who prioritized eco-friendly products but faced stiff competition from established brands in the "clean beauty" space.

Low Brand Awareness: The brand was new to the market and had minimal social media presence, making it challenging to build trust.

Consumer Skepticism: As a new anti-aging product, potential customers doubted its effectiveness compared to well-known competitors.

Low Ad Engagement: Existing ads failed to resonate with customers who no longer saw home fitness as urgent.

Achieve a ROAS of at least 4x within six months.

Build a loyal customer base for future product launches.

Increase email subscribers by 10,000 through lead-generation campaigns.

Establish the brand as a trusted name in the vegan skincare industry.

We crafted a series of storytelling-based campaigns to connect emotionally with the target audience.

We divided the audience into three key groups and tailored the ad creatives to each segment.

Primary Target Group: Women aged 35–50 with interests in “Clean Beauty,” “Eco-Friendly Products,” and competitor skincare brands.

Secondary Target Group: Younger audiences (25–35) interested in preventative anti-aging care, veganism, and minimalistic skincare routines.

Lookalike Audiences: Built 1% Lookalike Audiences from:

A/B testing revealed these formats as high performers:

We launched a lead-generation campaign offering mini samples of the serum in exchange for email addresses.

We launched a retargeting campaign targeting recent buyers to encourage repeat purchases.

Bundle Offers: Promoted complementary products like moisturizers and cleansers.

Revenue: Grew from $20K to $500,000 in sales by the sixth month.

ROAS: Achieved 6x ROAS across all campaigns by Month 6.

Lead Generation: Added 20,000 email subscribers through the free sampling campaign. Conversion Rate: 70% of sample recipients purchased the full-sized product within 3 weeks.

Engagement: Social media engagement increased by 35%, with thousands of comments and shares on storytelling ads.

Customer Retention: Repeat purchases made up 40% of total sales by the end of Month 6.

Storytelling Converts: Sharing the founder’s personal struggles and customer testimonials built emotional connections, leading to increased trust and conversions.

UGC Builds Authenticity: User-generated content performed better than studio-polished ads, as it felt relatable and genuine.

Sampling Opens Doors: The free sample campaign not only boosted email subscribers but also accelerated the purchase funnel with a high conversion rate.

Retargeting Drives Revenue: Focusing on post-purchase campaigns (bundles, discounts) maximized customer lifetime value (CLTV).

This case study demonstrates the power of combining emotional storytelling, precise audience segmentation, and data-driven ad optimizations. Through a strategic blend of campaigns, we successfully positioned the brand as a trusted name in the vegan skincare niche, achieving a 6x ROAS and surpassing revenue goals in just six months.