In November 2023, a cosmetics brand partnered with our emerging paid ads agency with a bold objective – to propel their revenue growth significantly. 

Despite initial efforts in paid advertising, the brand faced challenges in scaling their operations effectively and achieving substantial growth in the competitive cosmetics market.

The brand's aspiration went beyond establishing a mere market presence. Their goal was to increase their revenue and achieve a stable growth. 

The cosmetics brand's product range, priced between €40 to €60, catered to a discerning customer base.

We recognized that building upon a strong foundation was paramount for success. 

In lieu of hastily launching advertising campaigns, our journey began with a deep exploration of the brand's essence. We delved into understanding their core values, objectives, and, most importantly, their target audience.

The foundation of our strategy rested on cracking the code of effective market research. 

Our team conducted a comprehensive analysis of the cosmetics industry, dissecting trends, customer preferences, and pain points. 

This profound understanding provided us with the ammunition needed to craft a strategy that resonated with the unique needs of the target audience.

Through a strategic combination of surveys, social listening, and data analysis, we meticulously compiled an extensive list of 10-20 pain points that closely aligned with the brand's offerings. 

This granular insight allowed us to tailor our marketing efforts to directly address the specific pain points that the brand's products could effectively alleviate.

Harnessing the pain points we had identified, we embarked on crafting an offer that would be impossible to overlook. 

Our team ingeniously integrated the brand's core values with compelling social proof and unwavering guarantees. 

The resulting offer not only acknowledged the target audience's pain points but presented a solution that was simply irresistible.

We orchestrated a strategic transformation of the brand's ad account structure with simplicity and optimization as our guiding principles:

- 1 Testing Campaign

- 1 Scaling Campaign

- 1 Retargeting Campaign

- Occasional 1-2 Sales Campaigns

- Advantage + Shopping Campaign

- And, our evergreen DABA campaign infused with Advantage+ Shopping Campaign.

The DABA campaign continued to run successfully since January without interruption, effectively and the best part about it is that it does both prospecting and retargeting.

With this account structure, we strategically scaled the budget when needed.

Acknowledging the influential power of strategic partnerships, the brand joined forces with niche influencers from the fashion and e-commerce realms. 

These collaborations yielded an invaluable collection of authentic, relatable creatives that we seamlessly integrated into our paid ad campaigns. 

Our collaboration extended to the client's Conversion Rate Optimization (CRO) team, working hand in hand to enhance the landing page's Conversion Rate (CVR). 

This incremental enhancement in CVR played a pivotal role in further boosting the efficacy of our ad campaigns and subsequent scaling endeavors.

Understanding the significance of a holistic marketing approach, we orchestrated the integration of multiple channels to establish a comprehensive omni-presence:

- Facebook Ads

- Google Ads

- Influencer Marketing

- Email Marketing

The culmination of our meticulously structured strategy, fueled by comprehensive market research, strategic campaign structuring, compelling offers, synergistic channel integration, and the outstanding success of the DABA campaign, culminated in the brand's remarkable achievement. 

In less than 8 months, the brand realized the ambitious revenue milestone of 1 million euros.

- Forge a foundation rooted in the understanding of the brand's essence.

- Undertake comprehensive market research to unearth pain points and preferences.

- Engineer offers that directly address the audience's unique needs.

- Foster impactful collaborations with niche influencers for authentic campaigns.

- Employ continuous testing and optimization of creative content.

- Establish an omni-presence through strategic channel integration.

This journey from initial struggles to triumphant scaling underscores the monumental impact of a meticulously crafted marketing strategy, empathy for the audience's needs, and strategic collaborations. 

The outcome is a brand that not only attained its revenue goals but also cemented its position as a frontrunner in the cosmetics industry.