My friend Genelle, reached out in the early stages of creating her coffee truck brand. I started with a round of logo designs. In the first round, another designer and I created several choices. But none of them hit the mark. We went through another round with a few things bubbling up but nothing still hitting the mark. After a few discussions with Genelle, I determined she wanted something that represented her more. After some thought, I suggested that she collaborate with her brother Garret Izumi https://www.garretizumi.com a fantastic fine artist and illustrator. Garrett created a few characters that allowed us to make the unique and personal feeling that Genelle was looking for to represent her brand.