From Concept to Launch: A Data-driven Platform for Football Fans

I had the privilege of designing and developing Apitaí, a subscription-based platform offering in-depth football data and statistics. Covering leagues like the Brasileirão and Premier League, the platform delivers detailed insights into teams and referees with over 300 data fields per team. 🖌️ UX/UI Design: Crafted an intuitive and visually engaging interface tailored to the needs of football fans and analysts. 📱 Responsive Web Design: Ensured seamless usability across all devices, from desktops to mobile phones. 💻 Platform Development: Built the entire platform on Framer, integrating smooth interactions and dynamic visualizations. 🤖 Prototyping and Wireframing: Created detailed wireframes and high-fidelity prototypes to guide the development process. ⚽️ Data Integration: Integrated and displayed over 300 data fields per team, ensuring the platform is both functional and data-rich. 🚀 Launch and Support: Prepared the platform for launch and provided ongoing support to ensure its success.

The project required a focus on usability, responsive design, and accessibility to ensure the platform catered to a wide range of users, from casual fans to data analysts. I created a sleek, modern design that highlights the wealth of information available while keeping the interface intuitive and easy to navigate.

Using Framer, I brought the platform to life, ensuring smooth interactions, dynamic visualizations, and a polished user experience. This process involved everything from wireframing and prototyping to final development, delivering a product that aligns perfectly with the needs of its audience.

During the pre-launch phase, Apitaí attracted over 1,000 users, demonstrating its value and demand. With the official launch, it continues to grow, providing a valuable tool for football enthusiasts and professionals alike.