Transforming Retail into a Scalable Digital Marketplace
Kaan Yurtbasi
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Posted Apr 19, 2025
Redesigned Teknosa’s digital presence, launching a tech-driven marketplace powered by seamless UX and motion design.
Technology-driven online marketplace, combining experience design, motion design, and development to seamlessly bring Teknosa’s mission and offerings to life. Through innovative web and mobile platforms, we create dynamic, engaging interactions that enhance user experience and strengthen brand identity.
As Teknosa evolved into a marketplace, the brand’s visual identity also required a fresh yet familiar digital interpretation. We developed a design system rooted in clarity and adaptability—making deliberate choices in typography, spacing, and color usage to reflect the brand’s authority in tech while staying accessible and inclusive. From call-to-action states to product card behavior, every element was refined to support a fluid, modern shopping experience.
Our approach involved designing intuitive user flows, prioritizing discoverability, and minimizing cognitive load—ensuring users could effortlessly explore, compare, and purchase across various brands and product types.
By aligning design with business goals, we enabled Teknosa to present a seamless and scalable platform that supports a growing network of sellers and product types. The result is not just a transformation in visual language, but a redefinition of how customers engage with the Teknosa brand in a more dynamic, responsive, and marketplace-driven ecosystem.