Apparel.val is a streetwear apparel brand that believes in clothing that reflects human values and beliefs. Their clothing is designed to be relatable and accessible, with a focus on ethical and sustainable production practices. The brand's bold and eye-catching designs, with messages and graphics, speak to the human experience and the values that drive us. val is more than just a clothing brand; it's a lifestyle that celebrates the human spirit and the values that unite us all.

Apparel.val represents a lifestyle so the visual style was kept minimal so that it can appeal to the masses. The logo is designed by keeping the words ‘bold’ and ‘minimal’ in mind. The color palette consists of a lot of pastels keeping black and white as the primary colors. The motto of the brand is “wear your values” so to resonate with all the people, aesthetics were kept very subtle yet nuanced. The target audience is young adults in all demographics so the brand tone is kept bold with a touch of sophistication.