School of Style, co-founded by renowned celebrity stylist Law Roach and led by COO Chloe Afari , aimed to redefine fashion education by providing accessible, expert-led courses to aspiring stylists worldwide. They required a comprehensive digital platform that not only reflected their innovative approach but also supported a robust marketing ecosystem to drive enrollment and engagement. The challenge was to design and develop a website that offered seamless user experience, integrated advanced marketing tools, and could handle high traffic volumes during course launches.