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School of Style | Web Design and Webflow Development

Gabe

Gabe Rimmerman

The Challenge
School of Style, co-founded by renowned celebrity stylist Law Roach  and led by COO Chloe Afari , aimed to redefine fashion education by providing accessible, expert-led courses to aspiring stylists worldwide. They required a comprehensive digital platform that not only reflected their innovative approach but also supported a robust marketing ecosystem to drive enrollment and engagement. The challenge was to design and develop a website that offered seamless user experience, integrated advanced marketing tools, and could handle high traffic volumes during course launches.​
Our Approach
To address School of Style's objectives, RNR Studio implemented a multi-faceted strategy focusing on design, functionality, and marketing integration.​
Web Design and UX Optimization
We crafted a visually compelling and intuitive website that embodies School of Style's brand ethos. The design emphasized ease of navigation, ensuring prospective students could effortlessly access course information and enrollment details.​
Webflow Development
Leveraging Webflow's capabilities, we developed a responsive and scalable website. This platform allowed for dynamic content updates and ensured optimal performance across devices.​
Comprehensive Marketing Ecosystem
Recognizing the importance of a robust marketing framework, we established a full-scale system encompassing pre-launch sign-ups, targeted campaigns, and tracking pixels. This infrastructure enabled precise audience targeting, real-time analytics, and effective lead nurturing.​
Launch Strategy and Execution
Collaborating closely with School of Style's team, we orchestrated a strategic launch plan. Our efforts culminated in a release that surpassed expected enrollment figures by 250%, significantly exceeding initial projections.​
Ongoing Maintenance and Support
Post-launch, we have maintained a long-term partnership with School of Style, providing continuous website maintenance, updates, and support to ensure sustained performance and relevance.​
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Posted Aug 28, 2025

Redesigned and built a scalable Webflow platform with intuitive UX and a marketing system; launch exceeded enrollment targets by 250%.