Shenandoah Seasonal Website

A website for a customer of Farmhand, a platform that supports family farmers through CSA subscription management, retail tools, and local food advocacy.

To help one of their customers, Shenandoah Seasonal, connect with their community and grow their CSA, we designed a website that reflects their values of regenerative farming, sustainability, and transparency. The site provides a seamless experience for visitors to explore the farm’s offerings, learn about their practices, and easily join their CSA.

Shenandoah Seasonal needed a digital home that felt as rooted in the land as their farm itself. We implemented a cohesive visual identity through thoughtful elements like custom hover interactions, playful typography, punchy colors, and imagery that highlights their commitment to soil health and seasonal growing, and also appeals to the next generation of potential CSA members. The branding extends beyond the website, ensuring consistency across newsletters, social media, and CSA communications.

A key goal was making it easy for visitors to learn about the farm and take action. The website guides users through Shenandoah Seasonal’s story, offerings, and CSA sign-up with clear calls to action. Mobile-friendly design and intuitive navigation ensure that potential members can join the CSA without friction.

To streamline customer interactions, the website directly links to Shenandoah Seasonal’s online store and CSA membership platform. This allows visitors to easily browse available produce, place orders, and sign up for CSA shares online. By integrating these essential functions, the site supports the farm’s growth while making it easier for the community to access fresh, local food.