Arity | Private Marketplace Design
Michelle Lee
Arity, a mobility data analytics company collects and analyzes users' driving behavior and patterns.
I was tasked to lead the end-to-end design process and create a streamlined campaign creation experience for a new advertisement platform used by insurance companies.
Collaborators: Wesley Cox
The Objective:
Discover + Design a user-centered Campaign Creation process for Arity’s new platform
The Result:
High Fidelity Prototype decreasing completion time by 48%
This case study is protected under Allstate's Privacy guidelines. Email me at michellelee2022@u.northwestern.edu to set up a video call, and I would be happy to walk you through my process.
The Process:
Discover[Competitive Analysis, User Interviews, Secondary Research]
Define[Card Sorting, Research Synthesis]
Design[Ideation, Wireframes, Prototype]
Deliver[User Zoom Testing, Product Manager Review, Handoff]
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Posted Sep 6, 2022
Streamlined the Campaign Creation process on an advertising platform for insurance companies.
