Arity | Private Marketplace Design

Arity, a mobility data analytics company collects and analyzes users' driving behavior and patterns.

I was tasked to lead the end-to-end design process and create a streamlined campaign creation experience for a new advertisement platform used by insurance companies.

Discover + Design a user-centered Campaign Creation process for Arity’s new platform

High Fidelity Prototype decreasing completion time by 48%

This case study is protected under Allstate's Privacy guidelines. Email me at michellelee2022@u.northwestern.edu to set up a video call, and I would be happy to walk you through my process.

Discover[Competitive Analysis, User Interviews, Secondary Research]

Define[Card Sorting, Research Synthesis]

Design[Ideation, Wireframes, Prototype]

Deliver[User Zoom Testing, Product Manager Review, Handoff]